The ad is for Lotte's ACUO chewing gum which turns girls into anime characters. In this ad, real girls (and cats) changed to girls from Suzumiya Haruhi series. The first became Asahina Mikuru, second is Suzumiya Haruhi while the kittens changed to Nagato Yuki. Well, for those who are interested may find the video below
Now, if I'm Ikuta Touma, I wouldn't be running away like that. It also looks like this little ad was added in Haruhi's official webpage.You can also find another ad in Lotte's official page if you're interested.
Via: Japanator and youtube.
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